About Better-Told

Better-Told Visual Publishing creates practical visual tools for people working through complex organisational questions.

The aim is simple: make difficult subjects easier to discuss, decisions easier to capture and next steps easier to act on.

What we publish

Better-Told develops frameworks, strategy sheets, workshop tools and decision records covering areas such as:

Strategy and prioritisation
Organisational readiness
Communication and change
Data and AI adoption
Measurement and KPIs
People and process decisions.

Why Better-Told exists

Organisations rarely suffer from a shortage of slides, reports or information.

The more common problem is that people cannot see how the pieces fit together. They may be discussing the same subject while answering different questions. Measures are selected without a clear management decision behind them. Transformation plans move forward before readiness, ownership or consequences have been properly explored.

Better-Told tools are designed to create that missing structure.

They combine visual clarity with useful questions, decision criteria and working pages. They are not intended to replace expertise or professional judgement. They help people use both more effectively.This is a Paragraph Font

About Jennifer Olson

I am a communications and transformation professional with a Bachelor’s and Master’s degree in Communications and experience working across international organisations.

My work has included internal communication, digital workplace adoption, organisational change, data and technology initiatives, workshop facilitation and leadership communication.

Across these different roles, I have often found myself doing the same underlying work: taking a complicated subject, identifying the real question and creating a structure that helps people understand what they need to decide.

Better-Told Visual Publishing grew from that work.

I did not want to create another collection of generic presentation templates. I wanted to publish tools that contain actual thinking: frameworks that help someone run a better conversation, challenge an assumption or leave a meeting with a clearer decision.

That is the standard I use when developing every Better-Told product.

Jennifer M. Olson

BeTTEr-Told Visual Publsihing